ECONOMIC ADVISORY

Where regulation meets the real world

Markets are increasingly defined by rapid technological shifts, evolving regulatory frameworks, and intense antitrust scrutiny. Moving forward with confidence requires robust economic advice.

We combine the structural rigour of a major global consultancy with the agility, focus, and senior-level responsiveness of a specialist boutique.

Whether you are building an evidence-based case for major investment, responding to complex regulatory policy shifts, or evaluating the competitive dynamics of a new market, we transform complex questions into actionable advice.

Cost-Benefit Analysis Business Case Development Regulatory Economics Competition & Merger Analysis Economic Impact Assessment
Director Led
Senior involvement on every engagement
More than 40 years of combined experience
Providing advice and strategic support to government and the private sector
Extensive sector coverage
Experience in energy, economic development, telecoms, technology and more
Green Book and Magenta Book compliant
Extensive experience working on appraisal and evaluation

Three core disciplines.
One integrated practice.

WHAT WE DO

Cost-Benefit & Impact Assessment

Infrastructure spending and public investment require a clear, evidence-based business case built to withstand scrutiny from public bodies. We produce Green Book and Magenta Book compliant assessments that quantify long-term public and private costs and benefits.

GREEN BOOK COST BENEFIT ANALYSIS · MAGENTA BOOK EVALUATION · ECONOMIC IMPACT ASSESSMENT

Regulatory Analysis

Navigating price controls, market design changes, and compliance structures requires a deep understanding of regulatory intent. We guide corporate clients through changing regulatory landscapes and formulating robust responses to regulatory consultations.

PRICE CONTROLS · CONSULTATION RESPONSES

Competition Economics

We deliver economic analysis to assist companies and legal counsel through antitrust investigations, merger control assessments, and market inquiries. Our work focuses on defining market boundaries, evaluating competitive constraints, and assessing theories of harm with empirical rigour.

MERGER CONTROL · MARKET INQUIRIES

Deep sector experience.

Specialist knowledge across the regulated economy's most technically demanding sub-sectors.

Telecoms
  • Fixed/mobile infrastructure
  • Spectrum valuation
Energy
  • Investment cases
  • Economic benefits assessment
Technology
  • Digital platform economics
  • Algorithmic markets
Infrastructure
  • Regulatory price reviews
  • Investment business cases
  • Efficiency benchmarking for regulated and publicly owned operators
Public Sector
  • Policy and economic impact assessments/evaluations
  • Government advisory
Housing & Development
  • Economic appraisal for major housing and infrastructure schemes
  • Evidence to support investment decisions
AOD +5.000m

OUR TEAM

Experienced economic, strategic and advocacy practitioners.

Daniel Coleman

Founder & CEO
Competition and Regulation Economist

Daniel founded Forth Advisory after nearly two decades working at the heart of UK economic regulation, including Ofcom, the Competition and Markets Authority, the Department for Business, the Ministry of Justice, and most recently at Deloitte's Economic Advisory practice. He specialises in cost-benefit analysis, competition economics, and regulatory strategy.

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Chris Percy

Chris Percy

Strategic Advisory Board
Founder, CSP Resources Ltd

Chris brings over a decade of strategic consulting experience, including senior roles at Roland Berger. He combines a strong policy and organisational strategy background with specialist expertise in econometrics and data analytics, helping clients build rigorous, evidence-based insight from complex datasets.

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Barrie Cunning

Barrie Cunning

Strategic Advisory Board
Founder, Pentland Communications

Barrie is a senior figure in public affairs, corporate communications, and political risk management. He advises Forth Advisory's clients on stakeholder engagement, translating complex regulatory positions into compelling narratives for media, government, and industry audiences.

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GET IN TOUCH

Initiate a Consultation

Discuss how our analytical expertise can bring clarity to your regulatory or competitive challenges. We engage quickly and confidentially.


OUR OFFICE

Forth Advisory Ltd
Third Floor, 3 Hill Street
New Town, Edinburgh
EH2 3JP